Define global sourcing strategies to deliver

Assignment Help Operation Management

Reference no: EM132271002

1. SCM is not a "zero-sum game" based on adversarial relationships. SCM is a "win-win" game based on partnership.

Objectives

Management of the Flows

SC Dimensions

Partnerships

2. How to analyze the business need in relation to a given material group and define global sourcing strategies to deliver a competitive advantage

Sourcing Strategy Development and Implementation

Distribution of power within the global value chain

Commercial *Price reduction measures

Advantages outsourcing

3. Increased transportation cost, loss of control, creating future competition, negative effect on employees, long-term impact

Lean Management Practices

Disadvantages Outsourcing

Advantages outsourcing

Total Cost of Ownership

4. Consideration of all costs associated with a purchase of a good or service, throughout the entire life cycle

Disadvantages Outsourcing

Make or Buy/ Outsourcing

Advantages outsourcing

Total Cost of Ownership

5. Occur when a company extends existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing product category

Line Extensions

Brand extensions

convenience product

specialty product

6. Training service employees in the fine art of interacting with customers to satisfy their needs

Service variability

Service inseparability

interactive marketing

Internal Marketing

7. A set of buyers sharing common needs or characteristics that the company decides to serve.

Segment Marketing

Target Market

Market Targeting

Niche Marketing

8. A market-coverage strategy in which a firm goes after a large share or one or a few submarkets.

Behavioral Segmentation

Undifferentiated Marketing

Concentrated Marketing

Differentiated Marketing

9. freestanding urban areas with populations in excess of 50,000

Market Segmentation

Micromarketing

Active Information Gathering

Metropolitan Statistical Areas (MSA)

10. Internet auctions site; created by Pierre Omidyar in 1995;one of the most successful e-tailers.

eBay

E-tailing

Firewall

E-commerce

Reference no: EM132271002

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