Reference no: EM132271002
1. SCM is not a "zero-sum game" based on adversarial relationships. SCM is a "win-win" game based on partnership.
Objectives
Management of the Flows
SC Dimensions
Partnerships
2. How to analyze the business need in relation to a given material group and define global sourcing strategies to deliver a competitive advantage
Sourcing Strategy Development and Implementation
Distribution of power within the global value chain
Commercial *Price reduction measures
Advantages outsourcing
3. Increased transportation cost, loss of control, creating future competition, negative effect on employees, long-term impact
Lean Management Practices
Disadvantages Outsourcing
Advantages outsourcing
Total Cost of Ownership
4. Consideration of all costs associated with a purchase of a good or service, throughout the entire life cycle
Disadvantages Outsourcing
Make or Buy/ Outsourcing
Advantages outsourcing
Total Cost of Ownership
5. Occur when a company extends existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing product category
Line Extensions
Brand extensions
convenience product
specialty product
6. Training service employees in the fine art of interacting with customers to satisfy their needs
Service variability
Service inseparability
interactive marketing
Internal Marketing
7. A set of buyers sharing common needs or characteristics that the company decides to serve.
Segment Marketing
Target Market
Market Targeting
Niche Marketing
8. A market-coverage strategy in which a firm goes after a large share or one or a few submarkets.
Behavioral Segmentation
Undifferentiated Marketing
Concentrated Marketing
Differentiated Marketing
9. freestanding urban areas with populations in excess of 50,000
Market Segmentation
Micromarketing
Active Information Gathering
Metropolitan Statistical Areas (MSA)
10. Internet auctions site; created by Pierre Omidyar in 1995;one of the most successful e-tailers.
eBay
E-tailing
Firewall
E-commerce