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Define global marketing and what is meant by the expression

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Reference no: EM131897326 , Length: 15

Questions -

1. Define Global Marketing. Explain how it differs from domestic marketing.

2. Why is defining the Target market in GREAT detail so important to advertising strategy? And, what is meant by understanding the Who, What, When, Where, Why, and How of target markets?

3. Explain how Culture influences buying behavior; specifically, how we are impacted by norms, biases, values, upbringing, religion, education, etc.

4. What is meant by the expression, Centralize Strategy, Decentralize execution - as it relates to Global marketing? 

5. Define the following:

Direct exporting

Indirect exporting

Licensing

Joint Venture

Provide examples where possible.

Length: 15 pages including graphs and charts.

Attachment:- Lecture Note.rar

Reference no: EM131897326

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Reviews

len1897326

3/12/2018 2:00:41 AM

Length: 15 pages including graphs and charts. Generally you have to add charts/graphs/ examples after each 2 paragraphs: The Answers should be in the order. It might be 10 – 15 pages with the charts/graphs, so 2 or 2 ½ pages for each question. Don’t give pictures (like the Coke logo…or any silly pictures as just to fill the pages). Just give charts/ paragraphs/ examples of companies relevant to the topic. You can use google picture but you must explain every chart/ graph you provide. At least 9 charts/graphs, and 8 examples of companies in order to get a HIGH GRADE.

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