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Define global integration as used in strategic management

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Define global integration as used in strategic international management.

Some international management experts contend that global integration and national responsiveness are diametrically opposed forces and that to accommodate one, a multinational must relax its efforts in the other. In what way this is an accurate statement?

In what way it is incomplete or inaccurate?

Mercedes recently changed its U.S. strategy by announcing that it is developing cars for the $30,000 to $45,000 price range (as well as its typical upper-end cars).

What might have accounted for this change in strategy? In your answer, include a discussion of the implications from the standpoints of marketing, production, and finance.

Reference no: EM13688061

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