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1. Define global integration as used in the context of strategic international management. In what way might globalization be a problem for a successful national organization that is intent on going international? In your answer, provide an example of the problem?
2. Anheuser-Bush is attempting to expand in Inia, where beer is not widely consumed, and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market?
3. What conditions have allowed some firms to be born global? What are some firms to be born global? What are some examples of born-global companies?
Reference:
Luthans, F, and Doh, J. P. (2015). International management: Culture, strategy, and behavior (9th ed.). Boston: McGraw-Hill Irwin. ISBN 978-0-07-7862442
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