Define generic business-level strategies

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Reference no: EM131846065

Question: 1. The table that follows includes a list of prominent firms. Select one of the five categories of generic business-level strategies-broad cost leadership, focused cost leadership, broad differentiation, focused differentiation, and value innovation- that you would apply to each firm. Add that strategy to the table, and explain your choices.

2. What are some common features of the firms you have placed within each category?

Reference no: EM131846065

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