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Define fundamental attribution error and self-serving bias

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Questions: 1. Define both the fundamental attribution error and self-serving bias. Give and example of each and explain how they are interrelated.

2. Define and give an example of Festinger's Cognitive Dissonance Theory. How can Cognitive Dissonance be reduced? How does this concept help to describe our decision making?

3. What is persuasion? Define both central and the peripheral routes and give examples of each. How do these concepts help the advertising industry?

4. Define ethnocentrism, prejudice, and discrimination. Why do these concepts occur?

5. Explain the social identity theory proposed by Tajfel.

6. After learning about the issues on obedience, conformity, and deindividuation, what would you do if you were a prison guard and your superior officer told you to do something immoral and illegal to one of the inmates?

7.Would you follow orders? Why or why not, explain?

Reference no: EM132402277

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