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Define franchising

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Reference no: EM132964605

Tealive is one of the most successful ventures from Malaysia. It is one of the most prominent homegrown brands with a tagline that of bringing tea to life and life to tea. While a lot of associations have been made to another brand in this business, it must be noted that Tealive has grown to be a totally separate and independent brand on its own.

a) Define franchising

b) Sarah is a young entrepreneur who is interested to open a new branch of the Tealive business. Before Hafiza decided to open, she did some analysis on the franchise business. Analyze FIVE (5) advantages and FIVE (5) drawbacks of buying a franchise.

c) As her business partner, suggest FOUR (4) market entry strategies that Sarah may involve to grow her business in the future

Reference no: EM132964605

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