Define five social factors that influence consumer behavior

Assignment Help Marketing Management

Reference no: EM133198124 , Length: 2 pages.

Problem: Marketing Paper

Respond to the following:

1. Define culture and explain why marketers feel the need to study and understand the various cultures present in America.

2. Define the five social factors that influence consumer behavior and provide examples of each?

3. Use Google to research the marketing of Kit-Kat candy bars in Japan. How does it differ from the marketing effort for Kit-Kat candy bars in America?

Multi-domestic strategy

Global Adaptation is a multi-domestic strategy by which companies try to achieve maximum local responsiveness by customizing their product offering to match different national conditions. Select one of the following companies/products and report on how they use a multi-domestic product design to appeal to new markets:

1. P&G's personal hygiene products (i.e., toothpaste, shampoo, liquid soap, etc.) India
2. 7-11, Tawain
3. Spam, Asia
4. Lay's Potato Chips, China
5. Dominoes Pizza, Asia/India.

Reference no: EM133198124

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