Define five selection criteria for evaluating those products

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Reference no: EM132157110

Build a concept scoring matrix for a shoe company:

1. Choose 3 comparable products within that category.

2. Define 5 selection criteria for evaluating those products.

3. Weight those selection criteria by their importance. The weightings for all 5 criteria should total 100%.

4. Rate each product on a scale of 1 to 10 (with 10 being best).

5. List the weighted score for each criteria. The weighted score is the raw score multiplied by the weight for that criteria.

6. Add up weighted scores for each product, and then rank each product by its score.

Reference no: EM132157110

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