Define five elements of the promotion mix

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Marketing managment

1. In your own words, list and explain five issues facing companies as they enter foreign markets.

2. In your own words, explain three differences between products and services. Why is it important for a marketing manager of service products to manage customer expectations?

3. In your own words, list and define five elements of the promotion mix.

4. In your own words define the term marketing communications (often called marcom) and list four reasons why it’s important.

Reference no: EM131439483

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