Define expected value, What is expected value? How do

Define expected value

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Reference no: EM13109855

What is expected value? How do consumers factor expected value into their decision making?
Why do consumers make risky decisions? What can marketers do to encourage risk taking in consumers?
Does higher price always mean better quality? Does lower price mean lower quality?
How heavily do you think consumers rely on the price-quality heuristic? Why?

Reference no: EM13109855

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