Define evaluation strategy

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Reference no: EM131631422

Let's reconsider this because nobody else can help me make this happens better than you. I have no doubt you can help out.

Below are guideline for the "Evaluation Strategy" instead of the previous one. I think this one is more details and shorter than the first one. the

III. Evaluation Strategy

a) What evaluation tools are available online and offline to help measure the success of various traditional and online marketing mediums?
i. How can you ensure the reliability of these tools?
ii. How often during the campaign cycle should they be accessed and reviewed?

b) What limitations exist when evaluating marketing that has been implemented on social media, if any? Consider recent breaches of social media
"best practices" when developing your answer.

c) In what effective ways can evaluation tools be integrated together to help strategize future marketing campaigns?

d) Which specific evaluation tools will you utilize for this marketing campaign?
i. Why are these tools the most appropriate?
ii. How can you ensure the reliability of these specific tools?
iii. Be sure to provide support for your answers.

e) What are the most effective presentation formats that can be utilized to present these evaluation results to key constituents within your organization?

Reference no: EM131631422

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