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Define ethos and logos

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Reference no: EM132441813

You recently read an article that highlights the benefits of a 4-day work week. You intend to persuade your company's CEO that this is a viable option for the company.

Question 1: Which of the following appeals would you focus on in order to convince your CEO that a 4-day work week is beneficial?

Choose one of the following and provide an explanation for your choice.

Ethos - character or disposition (credibility)
Logos - logical (reasoning and evidence)
Pathos - emotional

 

Reference no: EM132441813

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