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Define ethical marketing

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Reference no: EM132634490

a. Define ethical marketing.

b. It is said about marketing: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov. And: ""Good marketers see consumers as complete human beings with all the dimensions real people have." - Jonah Sachs. Discuss the roles personal, spiritual and social values can play in correcting the practices of deceptive advertising and price wars among business competitors.

c. Explain the difference between ethical marketing and government regulations brought into force to improve consumer welfare.

d. Define a great corporate culture and identify four of its bottom-line advantages.

e. Discuss the importance of 1) Vision, 2) Values, 3) Narrative and 4) Place, as components of a great corporate culture.

f. If you were to initiate changes to a corporate culture, what approach would you adopt and why: a "web" or "pyramid" approach?

Reference no: EM132634490

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