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Define ethical marketing

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Reference no: EM132323546

Question 1. Why is the very popular method-percentage-of-sales-logically unsound (Armstrong et al.)? 100 words

Question 2. Define ethical marketing. Give examples of some of the challenges firms face in being ethical marketers (Armstrong et al.). 150 words

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This assignment is related to the very famous method which is percentage of sales and the reason behind why it is logically unsound.It talks about the major reasons as to why this will not work out.Apart from that it also talks about ethical marketing and the challenges that are faced by the companies that practice ethical marketing.

Reference no: EM132323546

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