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Define earnings management

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Josh Goodwin is the Chief Executive Officer of BlueBird, a local startup providing delivery and concierge services in Brisbane. Given the challenges of being a startup, it is also working towards raising funds from prospective investors.

a) Define 'earnings management'. Do you consider it to be good or bad? Why?

b) Discuss three earnings management techniques with examples that BlueBird could apply to make itself more attractive to the prospective investors.

Reference no: EM133198267

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