Define each of four major components of holistic marketing

Assignment Help Marketing Management

Reference no: EM133795561

Problem: Holistic Marketing

In your paper:

1) Define "holistic marketing."

2) Define each of the four major components of holistic marketing (p. 12-16).

3) Search for information about Coca-Cola. (A supplemental video is included in this Instructional Materials), then describe how the company uses a holistic marketing approach or explain if you feel they do not do a good job of using a holistic approach).

Reference no: EM133795561

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