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Define disney brand

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Reference no: EM133039173

-How would you define Disney's brand and what competitive advantages has it conferred its studios vs. other studios? Are there disadvantages?

-What is unique about Disney Studios' size, and what competitive advantages does that confer?

-What is a "tentpole" strategy, and what are its potential risks and rewards?

-What are Disney's strategies to deal with the risks and rewards of pursuing blockbuster movie franchises (e.g., Toy Story, Star Wars, etc) and sequels?

-Has (and if so, how has) Disney stayed relevant to viewers of all ages?

Reference no: EM133039173

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