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1: Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity.
2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
5: Define direct marketing and give some real world examples.
Explain Kodak's Marketing Mix and Marketing Strategy and Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists
For this assignment, you will go to a retailer's store of your choice and evaluate all aspects of the store. Be sure to usecourse concepts to analyze each of the aspects of the retailer
Explain CEO Compensation Case and Discuss the merits of the various recommendations for solutions to the problem of extremely high CEO compensation
Explain Design of New Beverage Packaging and What recommendations would you make so that the product and its packaging appeals to the consumer innovator or opinion leader to help ensure high trial levels
Explain the potential uses of a digital voucher
What might somebody else say to show your proposed solution is wrong and What alternative solution might someone else recommend?
Explain What Makes an Effective Leader and What do you think will be the key cultural or organizational legacy this leader will leave behind
the marketing research proposal distills the essence of the project and serves as a contract between the researcher and
tourism has both a positive and negative impact on the local community. many communities look toward tourism to bring
what are some of the likely problems facing the marketing manager in a small firm who plans to search the internet for
How does the company manage its knowledge based assets and how are the company's different business functions working together in a business process?
In the Subtotal worksheet, sort the data by Location in alphabetical order and then by Title in Alphabetical order
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