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Question 1: Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan? Support your position.
Question 2: How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers1965-1983 Gen X or the Busters1984-2002 Gen Y or the Millennials2003 - Current Gen Z or the Digital Generation
a. 1050- to 1400-word paper discussing the health care industry. address the following
Consider the following list of products. Categorize each along all three dimensions of innovation, if possible (radical versus incremental)
Check out the blog selfishgiving. Scroll to the author's list of 2016 best cause-related marketing campaigns. Select a campaign to share with us and explain.
discuss at least 3 examples of how this theory would be used in the application of ldquoskills and techniques
4 key elements: describe their customer value model, design a customer survey, assess their customer satisfaction and make recommendations.
The following are the prices paid for the American television broadcasting rights of the summer Olympics since 1980: Moscow-NBC agreed to pay $85 million; 1984 in Los Angeles-ABC paid $225 million; Determine a price for each, and justify your decis..
Identify and explain the 5 implications that social media have for marketing and the way that marketers interact with customers.
What trends are revealed by the diary sales data? What further information would you need to analyse information on market and business needs to identify marketing opportunities?
in a 2-3 page paper identify an organization that has changed its strategy example moving from differentiation to low
Determine the company's resources, capabilities, and core competencies. Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above
Build an outline of an effective marketing communications plan. The objective of this plan is to 1) strengthen customer loyalty; and 2) link to other people.
Verbally what does the ad say or does it speak through visual appeal? How does the illustration demonstrate the product? benefit offered by the ads headline
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