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Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
Question 2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5: Define direct marketing and give some real world examples.
My goal is to fully understand the difference of how these issues differ from B2C and B2B sites as well as its difference to brick and mortar businesses. Please provide references for additional research.
Based on your research and assigned weekly readings, discuss methods a marketer can use to evaluate the effectiveness of the advertising message for the advertisements you selected
Research and answer these question about "The Weather Channel" . 350 words for each questions. Figure and statistic are needed as well. Who are the key advertiser of "The Weather Channel"
Explain and Identify any ethical, egal or regulatory and social issues that might negatively impact people organizations and or society.
OXO value proposition
Market Analysis- Cooperation's that uses taxi services. Target- Ages 30+, family, people who need storage, pet friendly, Cooperation's that uses taxi service
what implications do they have for marketing management? - how would you structure a marketing plan to incorporate some of their concepts?
Explain Payment Options and Strategy and Prepare and one page memo in which you make a specific recommendation to Rod and Martha
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Evaluate the value of the CBA for each constituency and integrate these estimates into a scenario model and/or decision tree. Analyze the results
What measures do you think can be taken to reduce these risks that you have identified? How can an acceptable use policy help to mitigate the risks
The average heights of a random sample of 400 people from a city is 1.75 m. It is known that the heights of the population are random variables that follow a normal distribution with a variance of 0.16.
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