Define descriptive analysis and describe its key use

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Reference no: EM133748558 , Length: word count:1000

Introduction to Business Analytics

Assessment Description

The assessment is an in-class assessment using both analytics tools and insightful interpretation to prepare a Word document answering 3 questions (Parts A, B & C)

Assessment Overview

Part A: Data Analysis and Descriptive Analytics (200 words)

You are provided a data file containing information on a range of features relating to cars. You are to undertake descriptive analytics for the data file provided. A Data Dictionary has also been provided for your reference when preparing visualisations.

A Word report is to be completed with the infographic software of your choice - either Power BI or Tableau.

The following questions are to be answered for the data set provided:

Define Descriptive Analysis and describe its key use.
Produce summary statistics for Height, Length and Width variables of the cars in the data set. These summary statistics should include Mean, Median, Min, Max measures for Height, Length and Width of the total number of cars in the data set. Provide a few paragraphs interpreting this data.

Produce bar charts for height, width and length for each make of car. For example, the variable name for Make is "Car_Type.Make" and Height is "Dimensions_Info.Height". Provide a few paragraphs interpreting these bar charts.

Produce a visualisation showing the drivelines "Engine_Info.Driveline" of the various cars in the data set. In so doing, use the generated variable that counts the number of records in the dataset. How many records are there of cars with the different Drivelines, e.g. All-wheel- drive, four-wheel drive? Provide a paragraph interpreting these visualisations.

Produce charts comparing city "Fuel_Info.City_mpg" and motorway "Fuel_Info.Motorway_mpg" fuel efficiency per driveline. Provide a paragraph interpreting these charts.

Produce charts comparing city and motorway fuel efficiency for car makes. Provide a paragraph interpreting these charts.

Produce five additional scatterplots using data in the cars data set and interpret your findings.

Part B: Leadership and organization of Analytics staff

Refer to your Lecture notes for this section
In your own words, write a short paragraph (not dot points) on the benefits of an analytics-centric organization and characteristics of good analytics leadership.
In your own words, write a short paragraph (not dot points) comparing different ways of organizing analytics staff and the advantages and disadvantages of each one.
In your own words, write a short paragraph (not dot points) on the recent developments regarding data integration and database management in an analytics-centric organization.

"In your own words" means minimal reliance on AI generated content.

Part C: Example of Predictive Analytics in addressing a specific business problem for a specific business
(300 words)

Describe how predictive analytics can be used as part of a solution to a business problem with reference to ONE real-world case study of your own choosing.

You will need to conduct independent research and consult resources provided in this subject. Describe how the chosen business specifically uses Predictive Analytics and provide references to support your view.

Reference no: EM133748558

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