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Define customer value

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Reference no: EM131494464

Question:

Define customer value. Define each of the four types of customer value. Explain how each type of customer value is found in the Singapore Airlines case. Explain how Singapore Airlinesâ approach to customer value could affect decisions like the one in the case (i.e., installing new seats).

The 4 types of customer value are:

1. Economical Value

2. Social Value

3. Functional Value

4. Experimental Value

No Spam, poor English quality and junk answers please

Reference no: EM131494464

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