Define customer retention strategies

Assignment Help Management Theories

Reference no: EM131461278

Question: Assignment should be typed using 12 point time new roman front and 1.5 spacing line

RequirementStudent should select organizations (which you have access to or from internet )and work through the following questions relating to customer relationship management within the organization. Student should write a report ( using the heading below as a guide) discussing the customer relationship management of the organization and making recommendations for improvement.

1. Choose customer relationship management company ( I choose ORACLE CORPORATION )

2. Introduction- background of the company

3. Customer relationship management based on high and low touch customers options

4. Customer retention strategies( like voucher, member card etc)

5. Empowerment co production and self sufficiency

6. System and technology

7. Recommendation

8. Summary

This should be in a point form not in essay, only what suppose to be in essay should be in essay like introduction, summary.

Reference no: EM131461278

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