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Define customer relationship management

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Reference no: EM13863202

Post a message that explains and discusses why it is important for businesses to use Customer Relationship Management (CRM) strategies to manage their customer information.

In addition, describe from a biblical perspective how businesses can utilize CRM strategies in order to better serve their consumers.

Support your post with at least two peer-reviewed scholarly journal references. (300-400 word count range)

Reference no: EM13863202

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