Define customer relationship management

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Reference no: EM132172627

Question -

a. Discuss the difference between sales oriented view of the customer and a market oriented view of the customer.

b. Illustrate each of your definitions (of sales-oriented and market-oriented) with marketing examples.

Customer Relationship Management:

a. Define customer relationship management (CRM). b. Illustrate your definition with a marketing example.

b. What is the Firm's Primary Focus given: a. The sales-oriented organization: i. Define ii. Illustrate your definition with a marketing example b. The market-oriented organization i. Define ii. Illustrate your definition with a marketing example.

Reference no: EM132172627

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