Reference no: EM132067945

Topic: You are a new graduate employee of an enterprise that makes and sells Elerium direct to the consumer via a network of 10 retail outlets around Australian and to an international market online.  Elerium sales are declining and your manager has been told the firm must become more innovative, but he does not quite understand why. Knowing you studied creativity and innovation at university, he asks you to prepare a report to brief him on the imperative for innovation.  In your report:

• Define creativity and explain its relationship to critical thinking.
• Define innovation and explain what it is and use 3 different forms of innovation to help your explanation.
• Use the Global Innovation Index to compare Australia's performance on the seven innovation pillars with another country, and explain what the results tell you about Australia's innovation compared to this other country.
• Explain why creativity and innovation are important to any country.

Materials:

You are allowed to use the textbook (Gower) the readings found in the Weekly Materials and Let Me Explain, along with any other high-quality, reliable and trustworthy material you deem as appropriate and relevant for you to complete this task.

However, in order to make sure that the quality of your reports will be of the highest standards I would like to draw your attention to the following:

1. Quality English language business media include:

• Forbes Magazine
• Australian Financial Review
• The Age Newspaper
• The Australian
• The Economist
• The New York Times
• Time Magazine
• Inc.com
• Fastcompany.com
• a media item from the professional association related to your major field of study

 Wikipedia is an unacceptable reference source. A penalty of 10% will be applied if used as a reference in this report.

1,500 words max (+/- 10%) excluding executive summary, references and appendices