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Assignment:
Product Strategy
Arrange these steps in the right order to execute an effective product strategy.
Cold Beverages Private Limited has recently launched a range of coffee that they will offer to their customers. The steps are:
1. Package the coffee in solid purple-colored packaging for it to be evidently noticed.
2. Focus on what they are offering as their core product, Cold Beverages' premade coffee is their actual product, and a free coffee mug is their augmented product.
3. Define their main consumers as the college-going demographic.
4. Decide where this product fits in the existing range of products they offer.
1-2-3-4
3-2-4-1
3-4-1-2
4-3-2-1
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