Define consumer behavior and describe marketing decisions

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Reference no: EM131458566

Question: Define consumer behavior, and describe the role it plays in marketing decisions. Consumer behavior refers to the buyer behavior of individual consumers. Consumer behavior plays a huge role in marketing decisions, including what goods and services to off er, to whom, and where. If marketers can understand the factors that influence consumers, they can develop and off er the right products to those consumers.

Reference no: EM131458566

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