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Define consumer behavior

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Reference no: EM13320961

1. Define Consumer Behavior. Explain the three ways of doing business. Explain the ways CB is dynamic.

2. Explain the JND Concept. Explain the factors which marketers may use to get attention. Describe the difference between intentional and unintentional learning.

3. Explain in detail the three categories of the Factors Affecting C0nsumer Comprehension. 

4. Describe in detail the Major Traits Examined in CB.

5. Explain in detail Consumer Lifestyles, Psychographics, and Demographics.

Reference no: EM13320961

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