Define consumer behavior

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Reference no: EM131985549

Develop a 10- to 12-slide Microsoft® PowerPoint® presentation, with notes on each slide, in which you relate consumer behavior and social media influence.

Address the following:

• Define consumer behavior, and how it relates to marketing.

• Select a recent purchase and describe how social media and word of mouth influenced your decision.

• Provide a minimum of three (3) examples of social media in your decision, such as screen shots or video.

• Cite the assigned reading and at least one outside reference (minimum of two references).

Format your presentation consistent with APA guidelines.

Reference no: EM131985549

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