Define communication objectives for corporate communications

Assignment Help Business Management

Reference no: EM133204134 , Length: Wrod Count: 2000 words.

Problem: Adidas Corporation

• You are the Corporate Communication Manager for Adidas UltraBoost shoes and you have been asked to prepare a corporate communications plan which should address the following tasks (1200 words) :

o Based on the information in the case study propose (and explain your reasons) the organization's strategic intent at this stage.

o Define and justify communication objectives for a corporate communications plan

o Identify and justify 2 key target audiences and/ or stakeholder groups that are to be prioritized

o Propose and justify core themes and messages to build reputational platform.

o Select two marketing communication tools for this campaign and critically evaluate them to justify your choice.

o Evaluate and justify appropriate media vehicles for the integrated corporate communications plan

o Explain the importance of monitoring and measuring the effectiveness of a corporate communications campaign. Recommend a range of methods suitable for monitoring and measuring the proposed UltraBoost campaign.

• Evaluate the usefulness of Stakeholder Salience model. Identify 4 different stakeholder groups and explain how aspects of legitimacy, power and urgency can inform the communications with each of these 4 stakeholder groups. Use any corporation as an example to explain your points (e.g. Uber, Amazon, Starbucks). (800 words)

Reference no: EM133204134

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