Define cokes business model for the next century

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Assignment:

The case study "Coca-Cola in 2011: In Search of a New Model" presents a simulated practical experience to the reader, allowing them to learn about real-life problems in the business world. The case study focuses on Muhtar Kent, CEO of the Coca-Cola Company, who faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. Kent had to decide whether keeping the labor and capital-intensive side of the bottling business was in Coke's long-term strategic interest. If not, should he re-franchise the bottling business, again, as Coke had done in the past? Or was there a third path? Kent's answers to these questions had the potential to redefine Coke's business model for the next century.

Reference no: EM133652428

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