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Define cognitive dissonance theory

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Define cognitive dissonance theory. Additionally, after reading about Leon Festinger and J. Merrill Carlsmith's classic 1959 study, describe the difference between sufficient and insufficient justifications. Finally, define counter attitudinal behavior and then give an example of a time in which yourself, or someone you know, has engaged in a counter attitudinal action (nothing to personal).

Reference no: EM131553779

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