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Define cannibalization

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Question 1.

Define cannibalization and give an example of a new product that resulted in cannibalization.

Question 2.

Construct a perceptual map for the different brands of one of the following products: diet and regular colas, beers, Ford automobiles, fast-food hamburger restaurants, grocery stores, snack foods, clothing, sunglasses, coffee, cosmetics, tools, or a product of your choice. Include the perceptual map in your answer.

Reference no: EM133340689

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