Define business opportunity-business problem and symptoms

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1- Define business opportunity, business problem, and symptoms. Give an example of each as it applies to a university business school.

2- What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to decide what level of lighting and what temperature it should maintain in its stores to maximize sales. How can the researcher manipulate these experimental variables within a causal design?

3- Suppose Auchan a hypermarket chain based out of France, was considering opening three hypermarkets in the midwestern United States. What role would theory play in designing a research study to track how the shopping habits of consumers from the United States differ from those in France and from those in Japan? What kind of hypothesis might be examined in a study of this topic.

Reference no: EM132209038

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