Define bundling-what consumer and market characteristics

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Reference no: EM13832132

Suppose a textbook publisher historically sells an econ book alone but then markets the new edition of the boo only as a bundle with an online hw supplement. Answer 2 parts:

1. define bundling

2. discuss what consumer and market characteristics are needed, and discuss the general rationale of how bundling can increase a sellers profits.

Reference no: EM13832132

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