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Define branding strategy and marketing communication plan

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Reference no: EM131920146

Question: Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).

The five elements you select should only come from the options provided below.

• Situational Analysis:

1. Vision, Mission, Strategic objectives, Values

2. Strengths/Weaknesses

3. Competitor's Strengths/Weaknesses

4. Market Segments

• Product, Place/Distribution, Promotion, and Price Strategies:

1. Creating a Brand Image

2. Maintaining Brand Image

3. Branding Concerns

4. Promotion/Integrated Marketing Communication

5. Advertising Strategy/Objectives

6. Push and Pull

7. Media Strategy

8. Advertising Execution

9. Public Relations/Strategies

PLUS: You must include a measurement of customer loyalty and retention in your strategy document.

Please, make sure that your paper contains 6 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Reference no: EM131920146

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