Reference no: EM131920146
Question: Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.
This document should address 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).
The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).
The five elements you select should only come from the options provided below.
• Situational Analysis:
1. Vision, Mission, Strategic objectives, Values
2. Strengths/Weaknesses
3. Competitor's Strengths/Weaknesses
4. Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
1. Creating a Brand Image
2. Maintaining Brand Image
3. Branding Concerns
4. Promotion/Integrated Marketing Communication
5. Advertising Strategy/Objectives
6. Push and Pull
7. Media Strategy
8. Advertising Execution
9. Public Relations/Strategies
PLUS: You must include a measurement of customer loyalty and retention in your strategy document.
Please, make sure that your paper contains 6 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.