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Question: define and explain the Integrated Marketing Communications (IMCs) concept. Lastly, please show how your company should manage the proportion of each tools proposed in Question 4.2 above by completing the pie chart belowAnd Details of the pie chart: Explain your reasoning:
PowerPoint: Marketing Plan. You will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course
Your job is to go to any retail establishment and interact with one of the salespeople. This can be anything from a car salesman to a server at a restaurant to a personal helper at a department store.
Identify 3 different media types that companies can use to advertise and promote through.
Media planning is all about reach and frequency. Define and explain these concepts (reach and frequency). Argue which you believe to be more important. Or are they equally important
Explain Primary Revenue Models and find another uncommon e-commerce company that simultaneously fits
How can the development of self-leadership properties impact one's ability to be an effective business teammate?
Briefly describe the marketing campaign concept you are proposing in your marketing plan.
Related to cultural awareness and strategy (Oreo). Summarize and evaluate Oreo's approach to market entry and identifying and evaluating the various external environmental factors being considered.
Our program would mostly include it as a demonstration or through videos that people would watch while waiting to have their blood pressure and risk factors checked.
Are there instances where either of the scenarios would be suitable to use? What are the repercussions of each? So, when you have to choose sides.
Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.
What are the most relevant cultural values affecting the consumption of Cars, Spas and Childcare centres? Describe why and how these values are particularly important to the marketers.
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