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Define and discuss the following elements of web analytics

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Reference no: EM131401144

QUESTION 1: In four paragraphs, Select a business which is local to you and discuss what key performance indicators (KPI) it would rely on to measure the success of its internet presence.

QUESTION 2: Submit a written paper which is at least two pages in length, double spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide three examples of each.

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Reference no: EM131401144

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