Define and discuss imc using your text

Reference no: EM131590935 , Length: word count:750

Assignment - What is IMC? - Blog Discussion

Task - Write a Post on IMC addressing the following topics:

In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.)
Briefly discuss how IMC has been utilised well using 2 Australian organisations of your choice.
Discuss how IMC plays a significant role in the overall marketing and business strategy

Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words.

Rationale - After completing this assessment you will be able to:

investigate the role of marketing communication in the overall marketing and business strategy;
use real life organisational examples and discuss from your point of view what works and why.

Reference no: EM131590935

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Reviews

len1590935

8/4/2017 7:11:23 AM

Australian student, total 750 words only, please make sure similarity should not come and it should be Quality. Presentation - Please use examples as part of your submission to reinforce/enhance your point of view. Please use academic language. Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic- Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions.

len1590935

8/4/2017 7:11:16 AM

Application skills This criterion is about linking theory to a specific context, explaninig how it relates to a product/company - The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant, realistic and supported with explicit connections to theoretical arguments. Referencing Skills This criterion was about the application of APA 6th referencing - Both the in text and end reference list were consistent in terms of style and application of APA6th. Referencing apparent it all places where expected.

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