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Discussion Board
Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The Southwest regional manager is having trouble preparing a bid for a lucrative government contract to supply blenders to the military dining facilities in Fort Hood, Texas. Specifically, he has asked for your assistance as he determines his approach to pricing.
Complete the following:
• Define and describe cost-based pricing.• Define and describe market-based pricing.
In addition, the government contract officer mentioned the requirement to present a fair and reasonable price to be considered for the contract. Identify the guideline or regulation that governs acquisition and contracting, and describe the concept of fair and reasonable price in government contracts.
What variables might be used to segment these consumer markets?
A survey by Fitch Ratings found that capital market participants felt that Credit Default Swaps, what advantages or disadvantages of market-based indicators for making investment (bonds, loans, stock) decisions
Case Study Analysis Nuview Contact Lens Coloring
How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another.
The cooling tower is well insulated and a fan of 2.25 kW drives the air through the cooler. Find the amount of air per second required for 1 kg/s of water flow. The values of cp of air and water are 1.005 and 4.187 kJ/kg K respectively.
1. companies that engage in a ldquocycle of successrdquo are more likely to have which of the following? points
Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms?
think about utilitarian needs and hedonic needs. think of an example of a utilitarian product and a hedonic needs
Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance
Why is the notion of derived demand so important for companies selling products and services to other organizations
Explain the importance of MIS in relation to data-driven decisions. Describe the techniques and tools that can be utilized to manage the data. Include at least 2 effective techniques and 3 effective tools
Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product o..
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