Define and describe amazon customer obsession

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1. Define and describe Amazon's Customer Obsession. What features and benefits did Amazon pioneer in the e-commerce marketplace? What is on the near horizon for Amazon members?

2. Which firm do you suspect has stronger end-user network effects: Google’s on-line search tool or Microsoft’s Windows operating system? Why?

3. Network effects are often associated with technology, but technology isn't a prerequisite for the existence of network effects. Define network effects in this context. Identify and describe a few products, services, or phenomenons that are NOT related to information technology but which still dominate due to network effects.

4. Why is sustainable competitive advantage a critical strategy-making consideration?

Reference no: EM132197592

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