Define and clarify the information needs associated

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Reference no: EM133649025

Assignment: Designing a Quantitative Analysis Survey Using SurveyXact

VKA tasks consist of 2 parts: As experts in the analysis of quantitative survey data, you have received a request from a client (you choose a client, it could be a company, an environmental organization, or a public authority) who wants you to shed light on "Consumer personality, lifestyle, intentions, and behavior in relation to sustainable consumption." You are tasked with solving the following subtasks:

My company is Sellpy

1. Part 1 of the Project: Your Approach to Solving MRP

1. Formulate the MRP (Marketing Research Problem) based on a self-selected MDP (Management Decision Problem).
2. Provide your perspective on how to address and solve the MRP, considering the specific context and objectives outlined by the client.
3. Develop a strategic plan for gathering relevant information through quantitative survey data.

Structure

I. Introduction:

1. MDP (Management Decision Problem): Identification and clarification of decision problems.
2. MRP (Marketing Research Problem): Formulation of research problems related to decision problems.

II. Literature Review:

1. Establish a theoretical framework to address the decision problems.
2. Review relevant literature and previous studies to provide a foundation for the analysis.

III. Operationalization of Information Needs:

1. Define and clarify the information needs associated with the decision problems.
2. Identify key dimensions and variables that will be explored in the survey.

Example of dimensions:

1. Customer satisfaction
2. Product preferences
3. Market trends
4. Demographic factors

IV. Survey Design Using Surveymonkey

1. Develop a structured and comprehensive questionnaire to address the information needs.
2. Use Surveymonkey(survey-xact.dk) for questionnaire design.

A. Survey Structure:

1. Introduction: Briefly explain the purpose of the survey and assure respondent confidentiality.
2. Demographic Information: Gather data on respondent characteristics (age, gender, occupation, etc.).
3. Main Questions: Address the decision problems through carefully crafted questions.
4. Example: "On a scale of 1 to 5, how satisfied are you with the current product offerings?"
5. Include multiple-choice, Likert scale, and open-ended questions.
6. Conclusion: Thank respondents and provide any additional instructions or contact information.

B. Survey Monkey Operationalization:

1. Justify the choices made in SurveyXact for operationalization.
2. Specify logic and branching for different respondent segments.
3. Explain any randomization or order effects to ensure unbiased responses.

V. Conclusion:

1. Summarize the purpose, information needs, and survey design.
2. Highlight the importance of the survey in addressing the decision problems.

Reference no: EM133649025

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