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Define and assess the business microenvironment

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Reference no: EM133181494 , Length: word count:1500

BS7114 International Business Strategy with Simulation

In this individual assignment, you are asked to focus on Pizza Hut, the American multinational restaurant chain and international franchise founded in 1958 in US. The chain had more than 17,000 restaurants worldwide as of 2020, making it one of the world's largest pizza chains by number of locations.

>Please address the 4 questions on page two.

>Feel free to collect information from the company's website, from their annual reports, from press releases or from other internet sources to support your analysis.

>Your report must not exceed 1,500 words. This excludes the Executive Summary and the Appendix. >Use as many theoretical frameworks as possible to structure your arguments.

>Write the content in form of a report, covering all these points:

Question 1: Critically define and assess the business microenvironment (industry) of Pizza Hut, i.e., the food and beverage industry: use the Porter's Five Forces Framework to clearly indicate and analyze the main industry players. Evaluate the strength of each Force.

Question 2: What is the business strategy and what is the competitive advantage of Pizza Hut? What are the main sources of this advantage? Explain the reasons for the relevance of these sources.

Question 3: What are the main future opportunities and challenges that Pizza Hut is going to face in the next 5 years with regard to its growth and the sustainability of its competitive advantage? Explain why these opportunities and challenges are relevant.

Question 4: Provide your recommendations on how Pizza Hut should deal with these opportunities and challenges in order to sustain its future growth.

Attachment:- International Business Strategy with Simulation.rar

Reference no: EM133181494

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