Define amazons business-level strategy

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Reference no: EM131917097

Please help answering these questions. Thanks an advance!

1) Define Amazon's business-level strategy and what changes should Bezos make in his efforts to significantly differentiate the company?

2) How does Amazon's Kindle Fire strategy stand up against competitive rivalry in the industry?

3) Describe the entrepreneurial characteristics of Amazon. How has Bezos promoted innovation within the organization?

Reference no: EM131917097

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