Define amazon business-level strategy for the kindle

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Reference no: EM132227440

Define Amazon’s business-level strategy for the Kindle – now branded as Fire. Based on the analysis, what, if any changes would be appropriate?

How does Amazon’s Kindle Fire strategy stand up against competitive rivalry in the industry?

Why can we categorize Amazon Fire as being in a fast cycle market? (first define a fast cycle market and then explain why it fits the Kindle/Fire product)

Reference no: EM132227440

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