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1. Define Agility in terms of Supply chain.
2. What is the difference between an Agile supply chain and a Lean supply Chain?
3. How can complexities in the supply chain be reduced to improve agility?
4. What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile?
5. How do End Consumer/Customer requirements affect Agility within the Supply Chain? How are these managed?
Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..
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a peer tells you it would be helpful to use backward marketing research before making a decision to start a new
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Strategy Formulation Process, Environmental Scanning and International Environment Forces
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