Define advertising media and what considerations go

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Reference no: EM133342704

Name and explain the two major elements in developing advertising strategy?
Define advertising media and what considerations go into selecting key elements for the media mix in an advertising program
How would a marketer go about setting an advertising or IMC budget?
What is the role of an advertising agency?
Define public relations and explain the many public relations functions.
Discuss the major tools used by the public relations team to communicate relevant marketing content.
What is sales promotion and how does it work differently from advertising
Discuss the differences among consumer promotions, trade promotions, and business promotions. Provide examples of the different sales promotion tools that could be used in each promotion campaign
. At the end of the day, how would you determine if your IMC program was successful?

Reference no: EM133342704

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