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Question: Some activists object to Axe's male-focused marketing because they claim it demeans women. In contrast, Dove's "Natural Beauty" campaign gets kudos because it promotes more realistic expectations for girls. Guess what? The same company-Unilever-owns both Axe and Dove. Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while it sends a different message in another?
A brief proposal describing your topic for your Marketing plan - Keep in mind your final paper is an 8-15 page marketing plan for a product or service of your choice.
Discuss Donahue's vision for eBay. Is moving away from online auctions sustainable for the company?
What is more important today: relationship marketing or transactional marketing and why?
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics and discuss whether or not the tactics..
i. clarify the problem or opportunity for improvement oficlearly describe the problem or opportunity for improvement
Create a 6-8 slide Microsoft PowerPoint presentation (including a title slide) that analyzes that company's marketing mix
Identify five (5) "C" level positions typically found in a B2B company, describe the roles and responsibilities of each of these individuals, and what you think might motivate each in how they go about their responsibilities.
explain how economics can be used to analyze the situation and predict changes in equilibrium prices and quantities. Will the change likely persist over time, or is it temporary?
now that you have learned about the basic concepts and the need for marketing in todays changing environment select an
Explain Qualifications of webmarketing manager and What qualifications would you look for if you were hiring a Web marketing manager for your company
Describe this innovative idea and which segmentation technique you would be using to segment the market? And why?
Explain ECommerce explained in this solution and Describe the marketspace of the company's industry
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